Regular communication and clear expectations help build strong B2B client relationships

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2020, 1:03 AM UTC

Create a feedback mechanism to efficiently work together with the client and make mutual decisions.

This article recommends how strong B2B client relationships can be maintained. For this, businesses must have a clear understanding of client expectations and vice-versa. This can be discussed while coming up with the statement of work.

Be clear and confident about a product or service, the values and expectations while entering into a new client relationship. Businesses could present themselves as subject matter experts to help build trust with clients.

Having a feedback mechanism further allows brands to work together with the clients while overviewing steps and challenges. Though client priorities should be the concern, sometimes brands should push back to avoid complications with the project. Further, companies could flag a project’s quality or deadline being affected when asked to undertake additional task.

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[3 minute read]