Over a third of US consumers don’t trust that brands will put their needs first

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2020, 9:09 AM UTC

A Forrester study revealed that 40% of consumers believe that COVID-19 will have a long-term negative impact on their lives.

The COVID-19 pandemic has led 37% of American consumers to stay indoors. This means that activities like working, virtual socialising, consuming media and making essential purchases have moved indoors too. Four in 10 consumers are expecting getting things done from home and decrease overall spending.

Over a third of consumers reported fears over the spread of the virus and are less likely to trust brands to put their needs first. 24% of online US adults reported familiarity with the details of COVID-19.

About 50% of them are moderately familiar, and 5% aren’t familiar at all. This article states marketers should create relevant messaging to “ease and engage” consumers during the pandemic.

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