Organisations should carefully choose issues that are relevant to the current pandemic situation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2020, 4:13 PM UTC

Picking up issues that are irrelevant to the current emergency can risk relationships and reputation.  

This piece argues businesses should contact the government only if their issues are of extreme importance at this stage of emergency. The government is currently focused on issuing guidance and offering support during the current crisis of the coronavirus outbreak.

The article states that government officials are looking for support for vaccines and ventilators. But any technology-based solutions that can help cope with the present crisis would be listened by the official bodies.

The author suggests businesses should think of ways they can best secure their position in the anticipated crowded market place from September onwards. Marketers can also use this time to reflect on their progress and plan to conduct an engagement audit.

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[3 minute read]