The prizes to be handed out should be relevant to the target audience.
This piece recommends marketers should use Instagram to reach their audience and reward them for engaging with the brand and increase their followers. But, they should disclose rules and terms and conditions of the contest in advance. Organisations should clearly demarcate the beginning and closing dates and how winners would be determined.
Brands should choose an appropriate prize, which is suitable for the audience and relevant to their target demographic. Creating a specific hashtag can help encourage people to tag the brand in their content.
The author suggests brands should analyse their contest results to find what resonates most with the audiences. It can also help brands better prepare for future contests.
[7 minute read]