Ecommerce ad spending rose to $9.6 million in the second week of March

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2020, 5:37 PM UTC

A MediaRadar piece found ecommerce ad spend doubled as social distancing behaviour became more common.

This piece states that ecommerce ads jumped from $4.8 million in the week of 17th February to $9.6 million in the week of 9th March. The advertising spend was spread across national TV, print and digital media including websites, Snapchat, YouTube and podcasts.

Global ecommerce giant Amazon has also announced that it would only stock essential items in their warehouses. They were also planning to hire 100,000 workers to meet fulfilment needs.

A Quantum Metric report found that ecommerce sales for retailers that also had offline stores observed “an average revenue weekly growth rate increase of 52% and an 8.8% increase in conversion rates” between 1st January and 29th February. Numerous merchants reported sales had crossed Black Friday and Cyber Monday levels.

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