Businesses should share their brand stories through video marketing to connect with customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2020, 6:00 PM UTC

They can also post branded how-to or DIY videos with their products to help consumers effectively use their products.

This piece suggests businesses should share their brand stories through video marketing strategies to introduce themselves and connect with their customers. Explaining to buyers why should they be interested in doing business with the brand can help businesses effect connect with their customers.

Brands can collaborate with influencers and ask them to make honest video reviews on their selected best products. Marketers can also leverage social listening and repost their customers’ reviews on the brand’s social channels.

The author suggests businesses can further post collaborated brand content to boost sales. Marketers can also create product videos and shoot them from the lifestyle angle to better connect with shoppers.

Read the original article

[6 minute read]