Media trainers could conduct sessions in a conference room or through a digital video connection

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 20, 2020, 7:28 AM UTC

Brands should avoid media trainers who place too much emphasis on TV interviews.

This article highlights the importance of media training sessions and finding the right media trainers to conduct them. Such sessions should be conducted in the “real world”, be it a conference room or through a digital video connection.   

Businesses should seek media trainers who can help them craft a message that’ll matter to the recipients and not the creators of the message. Particularly effective media trainers are those that go beyond training spokespeople to only have a good on-camera presence.

The right media coach wouldn’t give unnecessary weightage to the technical aspects of interviewing. They certainly wouldn’t do this at the cost of creating the right messaging to suit the communications strategy created to target stakeholders.  

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