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The content partnership between Google and Twitter enables the search engine giant to get access to Twitter stream and index tweets in search results.

This piece recommends marketers should strategically include Twitter in their SEO efforts to improve search rankings. Leveraging tools to share blog posts automatically on Twitter can help organisations save time and provide an opportunity to reach 48.35 million monthly active Twitter users.

According to numerous studies, 12 PM, 5 PM and 6 PM are the most productive times of the day to share posts on social media. Businesses should update their profile bio with a compelling summary of their brand and use the correct hashtags to make their profile user-friendly and easy to find.

The author suggests marketers should efficiently track their Twitter efforts and undertake detailed keyword research and analytics. It can help businesses create content that ranks higher on Google.

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[8 minute read]

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