To discourage predatory behaviour and inflated prices amid pandemic, Facebook bans more ad types

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 20, 2020, 12:04 PM UTC

The company suspended all of its contract content reviewers in favour of automated ad reviews.

This article states that Facebook has restricted more ad types that promote predatory behaviour and inflate prices amid the coronavirus outbreak. Products for which ads are banned include hand sanitisers, surface disinfecting wipes, and COVID-19 testing kits. Ads for medical face masks have already been banned from the platform.

However, Facebook will curb any organic content that exploits the banned product list. The social media platform also plans to use automated ad reviewing systems, instead of its contract content reviewers.

This could possibly cause a delay in reviews for ads and commerce listings and increase incorrect ad disapprovals for advertisers. A disruption to monetisation for Instant Articles content and videos with in-stream ads is also expected on the platform.

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