Provide online services via conference calls and live streams to consumers amid coronavirus outbreak

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2020, 7:42 AM UTC

Proactively communicating with consumers during pandemics can help brands provide value to their audiences.

To help ease consumer’s lives during and after quarantine, companies should make their services and products more accessible and affordable through the internet. Providing discounts can further help brands make their products more accessible.

Marketers can set up conference calls and stream their services like coaching businesses or gym classes. They could communicate with their consumers through live videos and provide solutions to their problems. Brands should be empathetic to the concerns of their consumers.

The author recommends offering online courses and webinars to help consumers effectively utilise their time in quarantine and entertain them. Extending free trial for services can also help brands provide value to consumers while being empathetic.

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