Majority of UK and US marketers predict increased usage of online services amid COVID-19 outbreak

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2020, 12:15 PM UTC

Econsultancy and Marketing Week surveyed US and UK marketers on the outbreak’s impact on the marketing industry.

The survey reveals the majority of marketers in the UK (91%) and North America (87%) have predicted an increased usage of online services amid the outbreak. Majority of marketers in both countries have also predicted an increase in ecommerce usage.

47% of respondents said they have either delayed or put their planned technology or infrastructure spending under review. More than half of marketers have further delayed their planned new hires or put them under review.

This article states that though “short-term survival” would be a priority for brands, they might need to revisit their digital transformation plans to thrive in the longer term. They might have to consider upscaling digital infrastructure and hiring new skill-sets to compete in the current “new normal”.

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[4 minute read]