Inbound marketing teams with diverse skills can create successful campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2020, 1:55 AM UTC

Product marketing teams can explain the benefits of the product to clients and consumers.

This article suggests how companies must structure their marketing teams. To create an effective inbound marketing team and generate quality leads, brands should hire the right talent with accurate skills for each job structure. An inbound marketing team with skills for social media, SEO, content creation, and marketing among others can help run efficient marketing campaigns.

SEO specialists can create keyword strategies that improve website traffic. People who experts in analytics software and can build basic SEO protocols must be hired. Product marketing teams can create and plan successful marketing campaigns.

Hire account managers, content creators, and digital marketing specialists for social media to create engaging content and enhance brand awareness. A content creation team can further help companies create blog posts, webinars and high-quality multi-media assets.

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