Ecommerce brands can reduce packaging to encourage sustainability in their businesses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2020, 6:20 PM UTC

Businesses can also use ecommerce platforms to resell their used merchandises.

This piece suggests brands can use recyclable packaging materials like cardboard boxes and mailers to support sustainability in their companies. Businesses can also buy boxes in multiple sizes that fit products of different shapes and sizes to avoid wastage of space and packaging material.

Brands can also provide clear product descriptions on their websites that give customers its exact details to cut down on product returns. They can further adapt return policies that discourage customers from buying multiple sizes of the same product to reduce their carbon emissions.

This author suggests businesses should partner with major shipping services that can offer eco-friendly programs like paperless invoicing. Brands can also offer eco-friendly alternatives to existing products that allow people to live more sustainably.

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