Snapchat launches an AR tool to “democratise AR advertising production”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2020, 2:38 AM UTC

The platform has around 360 million users a month with 218 million daily active users.

Snapchat has launched a new web-based AR production tool called Lens Web Builder, to assist advertisers in creating AR ads and improve their marketing efforts. The tool comes with pre-loaded templates, 3D objects, and animations.

The tool was created with simplicity, speed and budget in mind. The article states that AR tool was conceptualised to “democratise AR advertising production”. Brands can upload their own 2D assets like logos and images and select lenses in the Creative Library of Ads Manager to create AR campaigns.

Marketers can further utilise Snapchat-for-Business features to create effective marketing campaigns using the AR tool. The new tool can help small businesses render and create their own customised lenses effortlessly. Small businesses can effectively leverage the tool to create immersive marketing content.

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