The app market is extremely crowded with Apple getting 1000 submissions to its app store every day.
Marketers need a well-polished app marketing strategy if they want to get the attention of smartphone users. This piece suggests ways in which brands can stand out among the 4.4 million apps available in Google and Apple app stores.
The article also says that apps should have clean, user-friendly landing pages, with a strong call to action. Around 48% of landing pages offer more than one offer to their consumers for better conversions.
Creating sharable content and making it easy for users to share it through invite-only features and referrals can further strengthen the marketing strategy. Apps should also be optimised for search as 78% of app discovery occurs through browse and search in the app store.
[2 minute read]