Delete or postpone tone-deaf content that can damage brand reputation during COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2020, 9:54 AM UTC

Brands should rethink their communication style to address the concerns of consumers in situations like these.

This article states that evaluating social media content and deleting or postponing tone-deaf messages can help brands avoid reputational damage during pandemics like coronavirus. Communication professionals should have a more responsible, empathetic and flexible approach when communicating with consumers during the coronavirus outbreak.

Marketers should review already published content and delete any COVID-19 content that conflicts with the statements of authorities. Companies should create content like free online classes or services for their consumers to have a positive impact on their lives.

Providing consumers with helpful content can help brands build consumer loyalty and goodwill. Adopting a real-time approach can further help address consumer’s concerns and reflect brand values.

Read the original article

[3 minute read]