Crisis communications plans of 57% of communication leaders includes infectious disease outbreaks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2020, 3:29 AM UTC

A study from the Institute of Public Relations on communications executives found social media to be the least trusted source among communication leaders.

The research found that 81% of respondents reported communication function as “important” and “very important” for their company’s COVID-19 response. However, 20% of respondents reported the function to not be as important.

While 53% of the executives said COVID-19 had a “moderate” and “major” impact on their business operations, only 14% reported “no impact” from the outbreak. 57% of the respondents said their crisis communication plan covers infectious disease outbreaks specifically.

But 44% of those polled have no such thing. 49% of executives considered CEO’s as the leading voice in times of crisis. The most important source for communication leaders was International Health Organisations for pandemics like coronavirus.

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