Amid coronavirus outbreak, “spooked” consumers could hold back on discretionary spending

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2020, 10:52 AM UTC

This is when streaming services are at an advantage currently to insert themselves into people’s lives.

This article talks about how the coronavirus outbreak could accelerate the shift that the TV, streaming and digital video industry is currently undergoing. Shutdowns of TV and movie productions could lead to a dearth of new shows. It could also mean that new episodes would release weekly rather than all at once.

The trend of advertisers moving money from traditional to streaming could be accelerated. However, this could mean that advertisers may not as much money into streaming as ad sellers may be expecting.

With the outbreak forcing more people to stay indoors, streaming services are presented with an opportunity to “insert themselves” in people’s media consumption. But, subscriptions to these services may be impacted as “spooked” consumers may tighten up on their discretionary spending.

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[4 minute read]