New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Evergreen content can enable companies to enhance their SEO, establish authority and increase traffic.

Brands should build their content around relevant search terms to ensure that it remains evergreen. To build trust and establish authority in their niche, they can craft content that demonstrates their expertise in a field.

Such content can include definitions, best practices and product reviews and more. Creating How-to-Use Guides or FAQs can help brands improve their SEO, as most online searches are centred around audiences seeking solutions.

Marketers can also write about product features, company values and showcase client testimonials to provide relevant information to audiences and highlight their brand. Narrating life stories such as failures, biography and skills can help brands build relationships with their readers and create personal connections.

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[18 minute read]

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