Their writing ability helps create marketing plans that help businesses demonstrate the benefits of their products or business.
This article states the importance of marketers being good writers. Apart from this, they must conduct research to know that what they’re writing is correct and true. Marketers that know how to do this can make a product or business appealing.
They must be able to write so as to start a conversation with their users. This skill is useful in increasing consumer interest in a product or business. A marketer’s writing skills will make it easier for him to know how and when to use call-to-action.
This prompts readers to take action, be it calling the business or making a purchase. Marketers who are good writers can create appealing content and enhance the performance of their ad campaigns.
[2 minute read]