Brands must create ad campaigns on TikTok around content that’s trending on the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 17, 2020, 1:38 AM UTC

They could experiment with in-feed video, brand takeover, hashtag challenge, custom influencer package and branded AR content.

To create successful ad campaigns on TikTok, marketers should be familiar with the trending content type on the platform. They can take cues from the Inspiration section and Discover page to learn about the best advertising practices and identify trending content.

Brands can run effective ad campaigns with TikTok’s advertising account or the account manager tool. Creating ad groups on the platform helps build targeted audiences and create personalised ads according to the demographics and interests.

The author recommends brands to connect with successful influencers on the platform to create viral influencer ad campaigns. Verified TikTok users have a blue checkmark next to their name. Connecting with influencers and users can also aid marketers in creating personalised ad campaigns.

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