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The guidance material includes information from MIT Sloan Management Review on how companies can respond to a pandemic.

To help agencies deal with the impact of coronavirus, the trade association, 4A, has restricted travel, in-person meetings and implemented a work-from-home policy for its employees. Its upcoming annual Decisions 20/20 summit and Management Practitioners Forum has been postponed.

Other guidelines issued by the 4A’s include sample agency communications messaging on coronavirus, sourced from two of its members, free for use by others. It contains sanitation precautions and encourages employees to work from home if they have travelled to a coronavirus affected region.

However, the association says its member agencies should take the best decision for their employees and businesses. It also suggests agencies to reschedule their conferences, client meets and assist them with marketing needs during the outbreak.

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