Advertising Association's UK Advertising Exports Report 2020 states the US is the largest market for UK ad services in terms of individual country exports.
This piece states the UK advertising exports had grown three times its size in 2018 from a decade earlier to become the country's second-biggest sector for overseas sales. Ad sales rose 15% to £7.9bn in 2018 to overtake the engineering and telecoms sector.
The report states the US was the largest marketplace for UK ad services with purchases worth £1.1bn, followed by Germany, France, Switzerland, and Ireland. A different report from Credos found that 53% of all UK ad exports went to European Union countries.
AAR managing partner Martin Jones said the UK advertising's future growth would come from less developed markets. He also added the industry should adopt a diverse approach to driving growth.
[3 minute read]