Identify if a product or service can be made relevant to coronavirus concerns to boost sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2020, 7:04 AM UTC

In-depth product demos are useful in optimising companies’ sales pitches.

Though the coronavirus outbreak is affecting every industry, businesses must still keep their sales pipelines functioning. For some companies this could involve identifying how the benefits of a product or service could be made relevant for coronavirus concerns.

To work around more and more businesses cutting down on travel or in-person meetings, the author recommends recreating sales pitches as virtual presentations. Marketers should provide clients with a virtual factory floor tour and create in-depth product demos to enhance their sales pitch.

Gathering new leads can further help brands survive the economic impact of the outbreak in the long term. The article highlights the importance of keeping leads “warm” alongside being alert towards the first signs of the crisis coming to an end.

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[6 minute read]