New Ideas in Marketing
Essential news for marketers, summarised by YouGov

80% of all local intent searches result in a conversion.

With 70% of smartphone users using Google Maps frequently, brands should optimise their online presence in the app to increase the brand’s online visibility. This piece suggests methods that brands can use to optimise their presence on Google Maps.

Brands should encourage people to review them online to build social proof and manage customer expectations as Google takes reviews as a factor for Map’s ranking. Google’s algorithm also considers overall review sentiments and review consistency among other factors.

Marketers should also look to build local links by tapping into their business networks. Reaching out to complementary businesses for content collaboration and links to their resource pages can help push Google Maps rankings.

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[14 minute read]

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