YouTube reassess its policies on the monetisation of coronavirus content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 13, 2020, 12:14 PM UTC

The Google-owned video platform had earlier barred creators from making money from content about the coronavirus pandemic. 

This piece states that with the coronavirus taking a more severe shape over the last few weeks, YouTube has updated its policies regarding coronavirus content. The platform will allow content creators to monetise content about coronavirus to ensure that reputed creators and news organisations sustainably produce quality videos.

Advertising is the primary source of revenue for many YouTube channels. YouTube is hoping that producing updated and timely content can help inform people about the virus outbreak. But the platform would continue ranking authoritative sources higher in search and recommendations.

Videos discouraging people from seeking medical treatment or claiming harmful substances have health benefits would be removed. YouTube aims to delete videos that violate its policies quickly.

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