New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Stories are extremely popular, with 500 million Instagrammers using them every day.

This piece recommends brands should use Instagram Stories to share their limited time offers and promotions. Businesses can use this channel as an opportunity to reward their existing followers for their loyalty and engagement. Marketers can Instagram stickers like countdown timers to create a sense of urgency among followers.

Brands can create simple Stories ads by keeping the copy short and adding imagery along with a compelling call-to-action. Instagram Stories are also an effective channel for brands to repurpose content and generate deep engagement through interactive formats like AMAs, contests and surveys.

The author suggests marketers can use this format to tell their brand’s story compellingly. While sharing experiences and tips, brands can also utilise this channel to drive traffic, build brand awareness and increase sales.

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[4 minute read]

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