Brands should have a task force ready to tackle potential crises during COVID-19 outbreak

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 12, 2020, 5:14 AM UTC

Forrester says that all businesses would be affected by the coronavirus pandemic.

This piece recommends businesses should create a task force to handle crisis-like situations and effectively identify, prioritise and handle issues during emergencies like coronavirus pandemic. The CEO should lead any such task force while functional leaders from all departments should report into them.

Business leaders should prioritise issues of greatest urgency to avoid in-person meetings and ensure the safety of employees, customers and other stakeholders. Developing a detailed protocol for emerging situations, while outlining a series of processes, can help organisations strategically handle critical situations.

The author suggests brands should prepare a communication team to analyse crises and ensure effective communication. Brands should maintain transparent communication with all their stakeholders during such emergencies.

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[6 minute read]