New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands must learn how to set their budget and track results on advertising platforms.

Brands must invest in training their marketers on how to communicate and collaborate with other employees. It is crucial for marketers to learn how to relate with their leads and their co-workers.

Marketers must also learn to conduct their research and create the right type of content that can convert audiences to qualified leads. Additionally, marketers must also create images, videos, and other forms of content other than written content. Copywriting skills can help marketers to sell better on landing and sales pages.

Google and other search engines have become an important part of the customer research process. By investing in skills such as keyword research, on-page SEO, link building, brands can boost their product’s visibility to searchers.

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