New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Artificial intelligence (AI) can improve the paid media bidding process and power real-time content optimisation.

AI can help marketers analyse datasets and provide useful insights on consumer data including search queries, on-site activity and demographics among others. Brands can leverage the AI-powered insights to identify patterns in the data and better understand their customers. 

Enhancing SEO with AI-based automation can help brands reduce duplicated efforts and wasted ad spend in paid media bidding. Marketers can use AI-powered SEO tools to automate processes such as link building and forecast consumer behaviour as well as their interaction with content. AI can further enable real-time content optimisation and personalisation.

The author contends incorporating AI into SEO strategy can help brands scale their SEO optimisation effectively. AI can also enable marketers to detect patterns and structures in traffic and predict content and product recommendations accordingly.

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[5 minute read]

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