B2B marketers should craft customised content based on the needs of their target audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 11, 2020, 11:56 AM UTC

Marketing strategies such as account-based marketing can help brands increase their incomes.

This article states B2B marketers should emphasise on crafting informative content for prospective buyers to improve their CX and motivate consumers’ purchasing decisions. Creating content focused on customer experiences can help marketers provide value to the different segments of their audiences.

Brands can leverage account-based marketing to create B2B experiences for relevant accounts while driving revenue. Creating a customer-centric marketing strategy can help B2B marketers deliver personalised experiences. Brands should focus on the B2B buying journey, people involved in purchasing decisions and approach B2B buyers as individuals rather than companies.

Creating tailored offers with emphasis on each business functions can help B2B marketers provide their clients with personalised experiences. Marketers should create engaging content with B2B storytelling to create emotional exchanges with their customers.

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