New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Gen Zers are expected to cause an influx of 60 million job seekers in the next decade.

This article states that several credible sources predict Gen Z people would be more ambitious, well educated, humble and innovative than past generations and could benefit the workplaces. A LinkedIn Learning report highlights over 76% of Gen Z recognises the skills required for today’s workforce are different from previous workforces.

62% of Gen Z’s are keen on learning new skills or taking classes to be efficient at jobs. According to a cited study from Yellow Recruiting, 51% of Gen Z prefer to communicate with their co-workers, friends and family face-to-face rather than messages.

Gen Z also considers marketing soft skills like interpersonal communication and creativity are critical. The article states that it is important for marketing managers to know these statistics about Gen Z.

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[5 minute read]

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