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These platforms can help build a story surrounding a brand.

This article shares some tips on how companies can increase their brand’s visibility. Marketing through social media platforms like Facebook and Instagram gives brands the ability to control exactly how users on these platforms see a brand. It also makes it easier to connect with potential customers and build relationships.

Brands must be consistent if they plan to be present on multiple social media outlets. Since customers look for stability and consistency, any confusion surrounding a brand could alienate the company’s consumers.

Marketers must leverage broadcast PR like TV, radio and other digital media to reach potential clients. The use of such platforms can help build a story around a brand, making it more accessible to people.

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[3 minute read]

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