Keywords chosen should match with content created to deliver value

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 09, 2020, 1:59 AM UTC

Tools can be used to identify suitable keywords.

This article highlights some common SEO mistakes that marketers must avoid and states what they must do instead. Choosing the right keywords to place within content is a very crucial skill that brands must have. Marketers mustn’t ignore keyword research and they could use tools like SEMrush or Google Keyword Planner to research suitable keywords.

It should be ensured that these keywords match the content to give readers the value they’re looking for. Marketers must provide answers to user’s questions and not disappoint them with poor content.

Brands must create mobile-friendly pages for Google’s recognition. Companies can lose 50% of their visitors if they do not create mobile-first designs. Additionally, focus on link quality, rather than the number of links to maintain high content quality.

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