Responsive emails can help brands deliver optimal content experience across devices

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 06, 2020, 4:05 PM UTC

Marketers can leverage templates from email marketing tools to create effective responsive emails. 

This article states that brands can create flexible and scalable responsive emails across devices by simply using programming codes. A responsive email with larger fonts and single-column layouts can be easy to read on smaller screens and deliver a consistent and optimal content experience.

Brands can test their email designs across multiple screen resolutions to ensure the effectiveness of their emails across different devices. A responsive email template can further easily adapt any screen size and provide great functionality on both smartphones and desktops.

Adopting email templates from email marketing tools such as CampaignMonitor can help brands create effective responsive emails. The author suggests marketers should look out for email templates that offer email preview on both desktops and smartphones.

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