Posting over seven posts per week on Instagram can improve follower growth rate by over 56%

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 06, 2020, 7:12 AM UTC

One post a week can attract 1,056 likes.

This article recommends the best posting schedules for Instagram to drive traffic. Posts on Instagram have a very short shelf-life, so posting infrequently can send a brand into “Insta-obscurity.” Using Instagram’s analytics tools helps marketers in formulating posts.

The article states that if a company posts less than or one post a week it is likely to get 1,056 likes. Over seven posts in a week can drive 13,677 likes. Businesses must find a balance based on what they’re trying to say and the audience they’re trying to pursue.

Publishing less than or one post per week improves follower growth rate by over 14%. Posting one to six posts weekly can boost it by over 26%, and more than seven can increase it by over 56%.

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