Use anticipatory content to generate buzz during product launches

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 05, 2020, 8:38 AM UTC

“Coming soon” posts are a good way to encourage comments and conversation.

This article suggests how brands can perfect their product launch on social media. Brands must map out their content calendar and determine their launch goals. When launching a product, they must align their social media marketing strategy with other channels and initiatives.

Content mapping must be done keeping goals and KPIs in mind when promoting new products. Creating buzz using anticipatory content before and during product launches can raise awareness and get people talking. Also, “Coming soon” posts prove to be effective in encouraging conversation.

Creating a hashtag for new products can instantly highlight content related to the launch and serve as a way to reinforce brand identity. Hashtags are also an important data point when it comes to tracking the success of your product launch on social media.

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