Marketers must tailor messaging depending on the channel of delivery

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 05, 2020, 7:04 AM UTC

These messages should be delivered as per the audience personas developed.

This piece states that a successful content marketing and social media campaign requires deliberate strategic and tactical planning. With companies creating increasing amount of content, it’s crucial for them to have a solid structure and process in place.

They must identify and follow influencers in their space and engage with them. Before publishing content, businesses should review social posts and the content they link to for consistency in aspects of tone and keywords. If any element is out of sync, it can leave consumers confused.

Social media distribution tools are available to let brands share the same content across multiple channels. However, marketers must avoid cutting and pasting the exact same message in every channel as each social platform attracts different consumers who consume content differently.

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