New Ideas in Marketing
Essential news for marketers, summarised by YouGov

80% of customers expect the same brand voice to come through their conversations across sales and marketing teams.

Companies can effectively create a strategic content operation with a holistic content marketing platform. Implementing a holistic content platform allows brands to guide their content creation process with a distinct purpose and repurpose content across channels for a consistent message.

This article states a holistic content platform like CMPs is easily configurable and can integrate BI tools to create a one-stop-shop. Brands can leverage these tools to make any necessary changes and updates in their copies with ease and ensure the audiences have access to the latest content versions.

Brands can effectively centralise their communications and track their content activities with a holistic content platform. Businesses can also decrease the cost of ownership of content as implementation, evaluation and administration can be done on a single platform.

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