Choosing topics that resonate with the audience and keeping the writing personal pushes web traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 05, 2020, 4:42 PM UTC

Brands can further add value to their content by citing famous personalities and industry experts.

This piece recommends marketers should understand their readers’ interest before writing any content. Crafting content that resonates with the brand’s target audience can help marketers generate traffic effectively. Marketers should add an intriguing headline and subheadings to hook their readers.

Brands should keep their writing personal and lead on with a story that has some insights to make readers’ lives better and generate trust. To keep the story engaging, content writers should cut generalisations, impersonal sentences and sections to make the piece enjoyable.

The author suggests brands should focus on subjects which their readers would not discuss in public, but would be interested in reading a blog about the same. Marketers should add value to their content by supporting their point of view with facts.

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