ViacomCBS’ Pluto TV undergoes brand refresh backed by a $30 million marketing push

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March 04, 2020, 2:05 AM UTC

Pluto TV has over 250 channels of live TV and a separate tab for on-demand video. 

ViacomCBS’ Pluto TV has undergone a brand refresh which is supported by a $30 million marketing budget. The campaign will be Pluto TV’s biggest ever and includes a late-night TV spot, CTV and streaming audio takeovers, social and digital activations, cinema and OOH advertising.

Additionally, Pluto TV has introduced “the most significant product upgrade in years”, Project Venetia. The new interface lets users find shows and channels based on genres and favourite programming and order on-demand video.  

The new interface is live on the web and on Apple, Roku and Vizio devices. It will be rolled out to Android and Amazon devices in the coming months. The moves are in a bid to differentiate itself in an increasingly crowded video streaming market.

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