Target’s new “itty-bitty” store units will look to increase its reach in urban and campus settings

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March 04, 2020, 9:42 AM UTC

It is also testing delivery models for adult beverages across some stores in Florida and Oregon.

This piece states that Target has announced its plan to open about three dozen smaller footprint stores in 2020. The retailer also has plans to open its smallest store yet, 6,000 square feet.

These stores are scheduled to open next year and would increase Target’s reach in urban and campus settings. Currently, the retailer has 100 such small stores which generated $1 billion in sales this year.

Additionally, Target will start testing fresh groceries for Drive Up and Order Pickup in Minneapolis this spring. These services are also being tested for adult beverages in 100 stores across Florida and Oregon. The retailer is also testing a new layout for the front-of-store for it to be more welcoming.

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