New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Businesses can use Instagram to conduct market research to get authentic customer feedback.

This piece states that with 66% of consumers having had already left an online review, it is clear that consumers are not shy about sharing their opinions with other potential consumers on social media. But brands can also use social media platforms like Instagram to conduct market research and get consumer opinion.

Understanding what makes consumers happy can help businesses increase revenue. Marketers can use Poll Stickers on Instagram Stories to check customer choices in real-time and establish two-way communication between brands and their customers.

The author recommends brands can also use the “emoji slider sticker” on their Instagram Stories to find out what their followers feel about any new business update. Marketers can further collect information on consumer pain points through the question sticker on Instagram Stories.

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[8 minute read]

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