Marketers and the legal team must share a checklist to ensure compliance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 04, 2020, 10:16 AM UTC

Getting somebody from the compliance team into a monthly editorial meeting helps spot any potential problems.

This piece shares how marketers can get creative with compliance and improve efficiency. They could review previous instances of working with compliance to identify areas needing improvement. Next is identifying patterns that are unique to the brand’s content program.

The author also suggests creating a checklist that both marketing and legal teams can refer to while working on a project. Brands must get a compliance team member to join an editorial meeting once a month.

This can help identify any potential issue and help shape ideas that can lead to smoother approvals. Creating an option for different scenarios can have the brand prepared ahead of time. To avoid compliance being an open-ended task, marketers must give legal a deadline to adhere to.

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