Unscripted shows and reality TV are gaining more traction among TV networks and streamers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2020, 12:57 PM UTC

Less than a quarter of cable TV’s 25 highest-rated original series were scripted shows in 2019.

TV networks and streaming services are leaning more towards unscripted show formats as traditional TV viewership moves more towards streaming services. This article notes scripted shows cost millions of dollars to produce, while unscripted shows are comparatively less expensive with higher profits.

The shift from linear TV to streaming channels is also threatening TV networks’ dual revenue model as they receive carriage fee for every subscriber. The author contends the flexibility of unscripted shows and low cost of productions has made them favourable among TV networks and streamers.

Brands like Discovery are relying on unscripted programs to compete with its competitors like Disney and WarnerMedia. The pressure from advertisers and pay-TV distributors is further driving TV networks to adopt the unscripted show format.

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