Marks and Spencer achieves the highest uplift in Ad Awareness of any brand in the UK

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2020, 3:44 PM UTC

The company’s BrandIndex Buzz Score also increased with sustainability focussed consumers, according to the market research firm.

High street fashion retailer Marks and Spencer’s recent advert has become the ad of the month in the UK, according to YouGov’s BrandIndex Ad Awareness Rankings. The company’s ad awareness score increased by 6.4 points in two weeks.

The company’s use of recycled plastic bottles for making jeans has increased the brand’s positive buzz among environmentally conscious consumers. Among Britons, who look favourably at sustainable products, Mark and Spencer’s Buzz Score has risen 7.1 points. 

Despite the retailer serving one in every ten denim shoppers in the UK, this is its first TV advert focussed around denim products. The ad campaign has also boosted the company’s overall reputation.

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