Leverage already popular content to build an engaged social media community

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 03, 2020, 6:07 AM UTC

This can improve user engagement.

This piece suggests how brands can grow their social media community to increase brand awareness, leads and customers. Marketers must repost popular content or create content that provides information that audience responds well to.

Businesses must engage with their audience to improve sales and leads. Simply posting content is not enough and it must be followed up by responding to comments and interacting with followers. Creating a company’s Facebook group to interact with prospects, customers and clients helps in building a community.

Including a call-to-action(CTA) in posts elicits more overall interaction. Words like “Share” or “Now” in Facebook posts leads to more interactions than not using a CTA. Other ways of getting the community to take action is to ask questions, share user-generated content and hold Q&A sessions to enhance user engagement.

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