Walmart tests membership program, Walmart+

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March 02, 2020, 1:51 AM UTC

Walmart’s unlimited same-day delivery is currently available from over 1,600 Walmart stores.

This article cites a story done by Recode as per which Walmart has begun publicly testing its membership program, Walmart+. Reportedly, this program is a rebrand of Walmart’s Delivery Unlimited program which offers unlimited grocery delivery to buyers for $98 a year or $12.95 per month.

Walmart could add features like discounts on fuel, prescription drugs and a mobile checkout feature. Grocery delivery currently is the only confirmed element of Walmart+. But if it wishes to compete with Amazon, it needs to go beyond grocery.

The article also provides that Walmart could add a feature that allows customers to place an order using text messaging. It currently has a larger share of the online grocery market at 37%, but Walmart is feeling the pressure to offer additional services on its platform.

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