New Ideas in Marketing
Essential news for marketers, summarised by YouGov

They must create content that empowers audience with hope.

The author suggests incorporating empathy to drive business success. Brands must ask their consumers questions and listen to the answers genuinely to understand their motivations and constraints. These interactions can lead marketers to connect with consumers.

When companies communicate with their consumers with empathy, they associate with the audience at a more human level, rather than making them feel inadequate. Empathy can help brands stay focused on empowering the audience and giving them the hope to make whatever changes required.

Hiring the right talent is very crucial in building and sustaining a good brand. Asking the candidate about their life, personality and passion can make them feel heard and accepted. They are likely to go a long way if they feel desired by the company.

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[2 minute read]

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