Brands could use SEO site audit tool to identify toxic backlinks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 02, 2020, 7:49 AM UTC

Tools like SEMRush and Ahrefs can be used.

Earning backlinks is an important part of off-site SEO since backlinks act as a “vote of confidence” in content. However, too many links from sites with low authority or “spammy” sites can harm a site’s ranking. Such toxic backlinks may also attract penalties from search engines.

A low ranking page could’ve had its domain score artificially inflated and this increases a backlink’s toxicity even more. If the page is penalised for backlink toxicity, it reduces the chances of content being found or it is removed from the search index altogether.

Brands could contact the administrator of the linking site and ask for the link to be removed. If a backlink isn’t very relevant, businesses can use the Disavow Links tool to avoid the manual outreach to have the links removed.

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